Wednesday, February 27, 2008

10 Characteristics of Generation Y Journalists

Jill Geisler, of The Poynter Institute, provides a list of common attributes among Gen Y journalists. Managers of this generation of employees, even outside of journalism, ought to know about them:

1. They have high self-esteem and don't tolerate intimidation.

2. They have been heavily parented and programmed.

3. They are success-oriented.

4. They are accustomed to quality as consumers.

5. They are tech-savvy.

6. They are accustomed to immediacy.

7. They are tolerant of differences.

8. They have volunteered in their communities.

9. They value work-life balance.

10. They work around, not against, authority.

If your workplace isn’t up to their level, you may waste a lot of dough due to turnover.

Tuesday, February 26, 2008

Purpose of This Blog

The "Not Your Father's Leadership!" blog looks at leadership from the viewpoint of Millenials, Generation Y, and 21st Century Employees.

21st Century employees grew up with direct, instantaneous access to information. They are likely to search online to verify messages as they are being spoken, and then challenge the messenger with contradictory information. They’ve been conditioned by society to respond in this way. All their lives, they’ve been bombarded with trickery in advertising, media slants and political persuasions. And they can name many top-level managers who once held leadership positions but who’ve gone to prison for unethical behavior. As a result, it’s second nature for young employees to search for evidence, regardless of who’s delivering the message, and develop their own answers.

They are unimpressed with levels and titles, and constantly evaluate their management according to a 21st Century defintion of leadership. Business-school definitions of leadership do not work for them; neither do definitions published in books written by CEO's or their pet consultants.

This blog will follow the leadership definition created by this new generation of employees, as published in the book, "Kissing the Corporate Frog: An Enlightening Story about Leadership Traits 21st Century Employees Admire and Respect."